What Is An SEO Company?

SEO stands for search engine optimization. Essentially, it’s the proactive process and strategy behind effectively optimizing your web property for search engines. Google is usually focused on most, with some attention being paid to Yahoo and Bing as well.

The first piece to the puzzle is deciding on what type of media you’d like to optimize. Websites are the most common type of property a company will optimize, and they usually make up the foundation of an effective campaign. Some other examples include articles that have been published on other websites, videos to optimize, guest articles, featured posts for reputation management, and more.

Effective SEO companies are made up of knowledgeable individuals who have been executing effective search marketing campaigns for years. Here at SEOSatori, we’ve been optimizing for search for over a decade, which means we’ve gone through a lot of data, and have seen what works best.

Another important factor is whether or not the firm is staying up-to-date on the latest best practices. Throughout the last three to four years, Google has made many changes within their algorithm. If you’re working with a company who was good in the past, but haven’t changed with the times, you’ll end up not getting the type of results you’re truly after.

One more factor we’d like to touch on is remembering that search engine optimization is a commitment to long-term growth when it comes to leads, sales and new customers. Most search campaigns take three to six months to mature, as progress is tracked along the way.

If you’re interested in starting a campaign for your Arizona-based business in Phoenix, or even nationwide, we’d love to connect. We can’t always take on every client, but would be happy to discuss if working together makes sense. If not, we’re glad to provide a few tips on what you can do to optimize your website yourself.

Our aim is to always be running win-win campaigns that are ROI-focused, so we can continue to work together for years to come, profitably and proactively. Click here to get in touch with us now.