What is On-Page When It Comes to SEO?
We get a lot of questions from both current clients and prospective ones each month. We’ve decided to get some of these answered on our blog every month. Perhaps in the future we’ll be able to compile a more centrally located frequently asked questions section. Today’s question is: “What is On-Page?”
On-Page, or even on-site, refers to everything Google views on your own website. On-page includes your domain, content on the page, coding behind the scenes, schema mark up, keyword density, media on the page, etc. The three most important on-page factors are the SEO title tag, the content on the actual page, and a combination of SEO/natural optimization.
These days, Google had gotten much more advanced. Honestly, this is a great, great thing when running Phoenix campaigns. It makes our job easier, and makes it easier for Google to sniff out the websites who really aren’t trusted or providing good information. We want to be doing both: having a trusted website and making sure Google knows about it. That’s really where the beauty of SEO comes in to get the attention of Google and rise in the ranks over time.
So, for anything you’re going on-page, you want to keep in mind remaining natural. This includes your title tag, content on the page, alt tags you use for images, and anything else you’re optimizing. Don’t use the same keywords over and over again. Look to say things differently (and naturally) and use synonyms. This is going to keep your keyword density down (which we want to be rather low, so it’s more natural).
Other on-page factors include having proper site structure and siloing of pages. This is vital to pass link juice to important pages from related ones. It’s most a best practice and a natural indicator of a page being references. Once you get your on-page nailed down, the next, big (multi-faceted) factor is off-page. That will be the topic of our next blog post. Until next time, stay classy and get in touch, will you?